Tom Cruise does not allow his image/likeness to be used in video games or for action figures. He is very protective of the commercial use of his likeness/image.
However: a musical composition, audiovisual work, single and original work of art, (if it is a fictional or non-fictional entertainment or a dramatic, literary, or musical work) is exempt from the California Celebrity rights Act (civil code section 3344).
Are you ready for the Evangenitals Ode to Scientology music video?
Well, you better get ready. It's coming soon.